The Rolls-Royce Phantom is the first new model from the new Rolls-Royce Motor Cars as a part of the BMW Group. Phantom is a showcase of modern technology, featuring an aluminum space-frame with aluminum panels and composite front fenders, and follows the philosophy of Sir Henry Royce who said: “Strive for perfection in everything you do.” One of the pioneering marques in the automotive world was created when Englishmen Charles Stewart Rolls and Frederick Henry Royce joined forces in 1904. After taking a trip in a car that ran poorly and proved unreliable, Royce decided he could design a much better car, and did just that.

Five years ago BMW AG became the owner of the prestigious Rolls-Royce name, and in January 2003 the new owners showed off a new car at the North American International Auto Show in Detroit. The Phantom has a design instantly recognizable as a Rolls-Royce, with only the finest materials used throughout the vehicle. As many as 16 hides of leather go into each Phantom, and the automaker claims it to be the softest in the industry. Base price for a new Phantom: around $330,000.

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